“I started my career as a lawyer in London but was always mad about clothes and shoes. I have a whole room at home dedicated to my collection of over 200 pairs of shoes,” says Maxim’s Boutique owner Rachel James.
“After I had my son, working in London became impractical, and looking for a change of direction I saw a gap in the market for a city women’s boutique which stocked London designers whilst also being affordable and on trend.
“Maxims opened in 2009 and is located in St Thomas Street, where we have a large shop offering over 500 pieces each season.
“We stock a wide range of shoes, clothes and jewellery. Our customers range from 16 to 80. Our collection changes every season and includes shoes from Sam Edelman, Tommy Hilfiger and French Sole, clothing from Charli, Vero Moda, Vila and Noa Noa, and jewellery from Claudia Bradby and Lola Rose.
“People assume an independent boutique will be expensive but our clothes and shoes are priced as competitively as in the quality high-street fashion stores.
“People come to us because they know they will find fresh new pieces that aren’t on mass sale elsewhere and also for our friendly personal service and advice. I love nothing better than encouraging a woman to try on something new and leave the boutique renewed in confidence and feeling terrific.
“Dressing well is all about putting a look together with a good eye, and we are proud of how many of the fashionable ladies of Winchester we dress.”
Tel. 01962 841044.